Mike Sedge is the noted expert on selling and re-selling articles around the world. He is author of such books as
The Writers' & Photographers' Guide to Global Markets
Marketing Strategies for Writers
Successful Syndication
He will take you through a structured, step-by-step process in this six week course.
Mike has launched the careers of hundreds of today's most successful writers.
He has been teaching at
University of LaVerne
Interversity of Maryland
Other educational institutions.
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Course Type:
Reading and writing assignments, discussion.
Objective:
The learner will come away with an understanding of the global marketplace.
Which will enable him/her to expand sales to markets around the world.
Students will learn:
Knowledge of foreign markets,
Techniques of presentation,
Pitfalls to avoid to place writers a step above the competition.
Sedge's techniques will guide the learner towards international success as a writer long after the final session.
Learner Prerequisites
Some experience as a freelance writer.
Start Date
Ongoing, open enrollment.
Duration
6 lessons over a 12 week period.
Limit
8 learners.
Class Materials
Provided by instructor as email attachments.
Cost
$195 (includes reading materials.)
Tutorial Option
None
Course Outline
Each week learners are provided with a reading and a writing assignment, the latter due on the first day of the following week.
These assignments will be the basis for a step-by-step process by which learners, by the end of the course, will have at least one completed article and two queries developed with international, multi-markets in mind.
This course will provide writers with the knowledge and techniques to sell their articles simultaneously to markets around the world -- therefore decreasing their workload, while increasing their per article income.
Lesson 1:
Knowing the International Marketplace
Finding Foreign Publications
The Approach Assignment: Develop three international article ideas.
Lesson 2:
The International Query
What's for Sale
Rights Assignment: Develop 1 idea into a query
Lesson 3:
In-flight Magazines
Hong Kong Markets
The United Kingdom Assignment: Find 5 markets, around the world, for your query.
Lesson 4:
Hot Selling Global Topics
Foreign Language Sales Assignment:
Submit your queries
Develop a second international query
Lesson 5:
Using Foreign Agencies
What's it Worth?
Assignment: Find five markets for your second query.
Lesson 6:
Using the Net
It's a Business Assignment:
Send out second query;
Develop a list of "backup" markets for rejected queries.
Student questionnaire.
Instructor Bio
Mike Sedge has over two-decades of first-hand experience in selling writing internationally.
He has worked with such clients as
Associated Press
Discovery Channel
Newsweek
Time-Life, and many others
He is a former director-at-large for the American Society of Journalists and Authors and Owner of the Strawberry Media Agency, with
offices in the USA and Europe. Mike has published nearly 3,000 articles and eleven books, including
Marketing Strategies for Writers
Successful Syndication
The Photojournalist's Guide to Making Money
Mike has also worked for
Family Circle
Newsweek
Robb Report
Travel-Holiday, and hundreds of other national and international publications.
He is the foreign correspondent for
Armed Forces Journal International
Internet.com
and an editor of Scientific American Discovering Archaeology.
Endorsement:
"I never realized I could sell and re-sell the same articles until I met Michael Sedge.
Following his guidance, I immediately sold two already published articles outside the USA.
This week, I sold two more. He's great!"